Great things can happen when we come together and acknowledge the need for change. Changing Minds is a national campaign designed to transform public attitudes about children’s exposure to violence and the corrosive effects of trauma on healthy brain development. New and evolving brain science reveals that a child’s positive and negative experiences can literally shape and reshape the brain.

Futures Without Violence, the U.S. Department of Justice (DOJ), and the Ad Council have developed Changing Minds to raise awareness of childhood exposure to violence and motivate adults who regularly interact with children (grades K-8) to take meaningful action in supporting children who may be affected.

In this toolkit, you’ll find everything you need to bring the Changing Minds campaign and its message to your community. This website houses background information on the campaign, creative assets including videos, posters, and web banners, helpful tips on engaging your community, and more. With a better understanding of how violence affects young minds, we can offer a brighter, more hopeful future for our children. We are excited for you to join us in spreading the word


This section provides background information on the public service advertising (PSA) campaign.


Review and access the campaign materials.


Find out how you can raise awareness about childhood exposure to violence through your channels and networks using our campaign materials.


This section provides information on the campaign sponsors.